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Marketing List Services
First American RES produces
targeted mailing lists (MortgageLists.com) to reach homeowners, in
particular second mortgage/home equity prospects or
refinancing homeowners. Included below is detailed
information on the service, descriptions of the
databases, costs to produce such a list and sample
homeowner records. In addition, there is information
on appending mortgage information to proprietary files
like credit cards, auto loans, checking accounts,
savings accounts and other information where homeowner
identification is needed.
First American RES maintains the following
residential databases:
First Mortgage File: This
file contains first mortgage/refinance information on
homeowners. From this database, selections can
be made on such selects as mortgage amount,
origination date, lender name, lender type, rate type,
loan type, rate, and lendable equity. This database is
primarily used to identify homeowners with equity in
their property who are candidates for home equity
loans and refinancing. It is also used to target
certain lenders such as finance companies or
homeowners with specific LTV ratios.
Second Mortgage File: This
file contains information on homeowners who have
existing second mortgages or equity lines of credit.
This database covers 30 states or 25 million
properties and dates back to 1988. From this database,
selections can be made on mortgage amount, origination
date, rate type, loan type and lender name. This data
is primarily used to identify homeowners with existing
seconds who are prospects for refinancing, targeting
second mortgage lenders. This file also contains
refinance information which is included on the record
layout.
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